How do top companies drive long-term business success?
With powerful DIGITAL MARKETING strategies!
Learn all their secrets right here
This powerful guide introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. Using a running theme of ROI, Greenberg and Kates introduce digital strategy and provide a framework for transforming organizations to succeed in today’s digital world.
Eric Greenberg serves as Managing Director of Executive Education for the Center for Management Development at Rutgers University.
Alexander Kates is a serial entrepreneur and digital marketing enthusiast. He currently serves as Program Manager for the Rutgers Center for Management Development.