The Brand Gap: Revised Edition

By Marty Neumeier


The Brand Gap: Revised Edition - Marty Neumeier
  • Title: The Brand Gap: Revised Edition
  • By: Marty Neumeier
  • Release Date: 2010-05-19
  • Genre: Computers
    Ratings: 4.5 From 8 Reviews

Primary: The Brand Gap: Revised Edition.pdf - 34,810 KB/Sec

Mirror [#1]: The Brand Gap: Revised Edition.pdf - 33,903 KB/Sec

Mirror [#2]: The Brand Gap: Revised Edition.pdf - 26,695 KB/Sec

More by Marty Neumeier : The Brand Gap: Revised Edition


Related Books

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary

From the back cover:
Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”


Search
Recent Posts
Presentations
Python Programming: Your Step By Step Guide To Easily Learn Python in 7 Days
The Book of Why
The Future of Leadership
Deep Thinking
Prediction Machines
(ISC)2 CISSP Certified Information Systems Security Professional Official Study Guide
Python for Data Analysis
The Handy Tips Guide to the iPad
100 Things Every Mac User Should Know
Email
Ghost in the Wires
Photoshop CS6 Beta New Features
Writing On The iPad: Text Automation with Editorial
Beginning Java Programming
iPhone Blueprints
iPhone & iPad Secrets (For iOS 10.3)
Superintelligence
The Handy Tips Guide to the iPhone 5 & iOS 6
What the Plus!
iPad Pro Guidebook
The iPad Office
iPhone X Pro Guide
Beginning C++ Programming
Objective-C Programming
The Handy Tips Guide to the iPad & iPad Mini
Beginning C# Programming
iCloud
Our Final Invention
My First MacBook and MacBook Air
A Beginner’s Guide to iPhone 6 and iPhone 6 Plus
iPhone 7 Guidebook
HTML, XHTML and CSS For Dummies
Agile Project Management Methodology for Beginners: Scrum Project Management for Beginners
An Unofficial Guide to Mac Mini Media Servers for Newbies: Yosemite (2nd Edition)
The Brand Gap: Revised Edition
iPad Pages
The Big Switch: Rewiring the World, from Edison to Google
The Handy Tips Guide to the New iPad
iPad: The Missing Manual
JavaScript: The Good Parts
100 More Things Every Mac User Should Know
iPad Superguide, Third Edition
Microsoft Excel Basic Formulae
iPad Numbers
Scrivener vs Ulysses
Adobe Photoshop CS6 Classroom in a Book
iPhone 5 Quick Starter Guide
Presentation Zen
Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
Aqua and Bondi
Amazon Audible Audiobooks
The Soul of A New Machine
The Art of Invisibility
The Age of Spiritual Machines
Objective-C Programming
All the C You Need to Know
A Newbie’s Guide to OS X Yosemite
CompTIA A+ Certification All-in-One Exam Guide, Ninth Edition (Exams 220-901 & 220-902)
iPhone 8 Advanced Guide
The Art of Intrusion
OS X 10.8 Mountain Lion
Official (ISC)2 Guide to the CISSP CBK, Fourth Edition
Social Engineering
Minecraft
iPhone 5s and 5c Starter Guide
Siri:
CCNA Certification All-In-One For Dummies
iMac Pocket Genius
iPhone 6s Tips & Tricks
Building Your Own Computer. No Frills, No Filler, Just Answers.
101 Essential iPad Tips & Tricks
Beginning Programming All-In-One Desk Reference For Dummies
How to Be Invisible
JavaScript: The Definitive Guide
Programming in Objective-C, 4/e
CCENT/CCNA ICND1 100-101 Official Cert Guide
In the Beginning...Was the Command Line
Learning Python
Mac Gems Superguide
Objective-C Boot Camp
Upgrade Your Apps
Python® Programming for the Absolute Beginner, Third Edition
A Newbies Guide to Evernote
Xcode Primer
A Newbies Guide to iPhone 6s and iPhone 6s Plus
Cocoa Programming for Mac OS X, 4/e
Presentation Zen: Simple Ideas on Present...
iPad iWork
ZAG
Learn 3D With Cheetah 3D 6
Cloud Computing For Dummies
#iPadOnly. The First Real Post-PC Book [iPad Version]
Writing A Novel with Ulysses
Beginning Excel VBA
All-New Amazon Echo User Guide: Newbie to Expert in 1 Hour!
Programming in Objective-C, 6/e
Excel 2007 For Dummies
The Non-Designer's Design Book
Adobe Photoshop Lightroom 3 Book for Digi...