Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and would-be product managers, this book explores:
Real-world tactics for facilitating collaboration and communicationHow to talk to users and work with executivesThe importance of setting clear and actionable goalsUsing roadmaps to connect and align your teamA values-first approach to implementing Agile practicesStories that convey realities of product management in the fieldCommon behavioral traps that turn good product managers bad